Bios F-lab: Xavi Galí and Cris Roca
Their professional backgrounds are in fashion design, photography, BA Econ, with more than twenty years experience in the fur and luxury world. Both are creators, trend-setters, designers, and entrepreneurs. They began their careers separately in their respective families fur companies. In 1999, their furs signature Eden Lun was officially established with the launch of a boutique and atelier in Barcelona. Few years later they created F-lab.
Them:
Between us we add about 40-years career in the special world of furs and aesthetics. We have served in all departments that luxury company requiere, although our true devotion has always been the creative direction in all its phases.
We are a team of two that is a whole greater than the sum of its parts, perfectly attuned to develop a true luxury product that meets a weighted equation of aesthetics, functionality, comfort and quality.
We consider ourselves outstanding by have lived for 13 years our own company with all feedback that entails. Nearly a thousand fur pieces designed and made up in our own fur laboratory. During these years we have served a variety of high society personalities, from different parts of the world and discovering their unique vision and acting as consumers of furs, we have managed to gain their invaluable confidence and loyalty through garments of Eden Lun.
We complete our extensive experience with a passion for aesthetics, understanding the female physiognomy at different ages and races, with comprehensive studies of garment’s measures, wearability-comfort-functionality, accuracy of patterns and a deeply research of manufacturing techniques and finishes, with a style review of each and every piece and a relentless perfectionism.
Faithful to a strict but argued philosophy, a doctrine that takes care of all details, convinced that each and every part of the whole is really important. Attentive to all details that enhance and honour the product, nowadays more than ever, the potential consumer is dispersed and heterogeneous (with advantages and disadvantages). There is a wide range of luxury products, dwindling options of surprise and thus arises the essential need to enhance, refine and amplify the product range of the signature and its identity as a powerful engine of profit.
What we can provide (some key points):
- Study and redesign of the product by market segment to conquer.
- Introduction and development of new fur and leather techniques.
- Introduction and development of new finishes. Substantial and visible improvement of all enriching garment details.
- Comprehensive study of patterns, comfort and wearability. Application of pattern and style techniques that expand the range of adjust between various female shapes, maximizing sale options.
- Creation (design and know-how) of a new and very specific range of products. Eye-catching and totally exclusive, which highlights the identity of the signature and become the new attraction of the public –customers and media- for its striking, lust in comfort, mobility, sensation, look ….
- Creation (design and know-how) of a special collection based on shearlings (double-face).
- Design a solid line of accessories that allow a better signature position (important incentive for media), increasing its turnover with particular Internet sales.
- Training of skilled staff to successfull production.
- Assistance on selection of furs at auctions, and network of international suppliers.
- Close collaboration with tanneries and advice to define exclusive finishes over the raw skins.
- Direction and/or carrying out of collection photographic material.
- Advice on styling for catwalk, press,….